© 2018 by Xi Lu. 

WOOLWORTH

BRANDING DESIGN

Woolworth is a department store from the USA that closed it's doors nationwide in the early 2000's. Before the mega-store closed, Woolworth was known for delivering high-quality goods at low prices. For this project, I created an identity based on the Chinese culture, I hope that Woolworth can enter the Chinese market. My idea comes from a shop of tradition Chinese medicines. There have a lot of drawers. I include a large number of Chinese elements in this store. I really hope that all of the people can truly understand Chinese cultures. But there are not real traditional Chinese elements. I change Chinese elements to modern. So young people can like all of the shop's productions. In this project, I design the logo, packagings and business paper.

‚Äč

Created with Michael Ian Kaye at the School of Visual Arts.